How many times have you closed the app just because the buttons and elements were placed upside down or there was a lot of text or the colours were too bold? A lot right?
Every time we encounter an issue, especially if it is starkly different from what we expected, we tend to uninstall or dispose off the app in no time.
Therefore it is of utmost importance for the web and app development companies to implement the right UI/UX design principles to attract end-users and elevate the success rate of the app.
UI/UX design plays an impressive role in improving the user experience and customer satisfaction and ultimately, boosting the conversion rate for a business.
Before we move on to the significance of UI/UX design in app development, let’s go through the basic difference between UI and UX.
What is UI Design in a Mobile Application?
UI or User Interface defines the look and feel of the mobile app. It is the way users interact with any mobile app. It is generally aimed towards easy and effective interactions between mobile users and the app.
A UI designer needs to focus on the graphic design of an app keeping in mind the end-users and their satisfaction level.
What is UX Design in a Mobile Application?
UX or User Experience focuses on providing the best experience to the users. It encompasses all the key aspects of users’ interaction with the app. The focus is on providing a positive experience throughout the mobile app to the users in order to increase customer satisfaction.
To design an intuitive, unique, good and inviting UX, it should be well-researched in terms of a specific industry, target market and users’ needs.
Importance Of An Efficient UI And UX Design In Mobile Application Development: The Gist
The ultimate goal of a business to develop a mobile app is to increase sales and contribute to the growth of the company. UI/UX design plays a substantial role in achieving this goal.
Here’s how.
1) Attracts Users
An attractive design is the very first thing that grabs the attention of the users and decides the fate of your app. A designer should understand the audience well to sketch the design and navigation that converts the prospective customer into loyal ones and eventually, increase the sales.
2) Builds A Good Impression
For a business, investing in an efficient UI/UX design is important to increase customer satisfaction and end up with happy, regular clients.
When the user visits your app for the first time, they should be hooked to it at once such that they come back for more as well as spread the word about it. A well-designed app has a greater usage time that further results in engaging experiences.
3) Get loyal customers
What do apps like Instagram, Candy Crush, WhatsApp and Spotify have in common? They have a magnificent and impressive UI/UX that has resulted in millions of loyal users.
An attractive app equals more users which are equal to more business. The satisfaction that comes from a seamless user experience in a way that the users need to put in fewer efforts to understand and use the app is what makes users loyal.
4) Saves time and cost
If you invest in the best UI/UX design practices at the beginning itself, there are good chances that there will be minimal to no need for app maintenance and updates.
An app design that doesn’t need frequent upgrades eventually saves you time and money. And with this at bay, the challenges that are usually involved with launching an app will be fewer.
5) Builds brand
You have understood that a satisfactory user experience is a prime aspect that impacts the future of your business. A well-crafted and intuitive app design build a strong brand identity that sets you apart from the endless sea of competitors.
It reflects who you are and what your customers can expect from your services. This way they will be willing to associate with you and grow with your brand.
Nail your designs to make your brand perceived in a positive light.
6) Increased traffic
This goes without saying that a good UI/UX attracts and holds the users. An excellent and splendidly designed mobile application fascinates the customers and compels them to explore more, thus transforming them into valuable one.
Therefore, it becomes the responsibility of UI/UX designers to draw the design that has the ability and power to boost your business.
Parting Thoughts
To accomplish business goals, build a strong brand image, enhance brand awareness, generate organic traffic and earn high revenue, a good UI/UX is highly important.
Establish an unparalleled value with an impeccable UI and UX design.
If you need any professional help with User Interface or User Experience, get advanced UI/UX and app development services from Appventurez.
Contact us to hire our experienced app designers and developers straight away.